Person holding a magnifying glass enlarged over one eye, wearing a dark shirt, smiling.

It all begins with wanting to tell a story.

Hi there! I’m Blake. I started ber Design while walking through my Chicago neighborhood, noticing how many small businesses had incredible products and missions—but struggled to showcase them. Their windows and displays didn’t reflect the heart of what they offered, and I knew I could help.

With over eight years of experience in retail design, visual merchandising, and brand storytelling, I’ve led projects for national retailers and boutique brands across apparel, home, tech, cannabis, and more. From developing store concepts to executing product launches and in-store experiences, I’ve seen how design can directly drive sales and shape how customers connect with a brand.

Now, I’m bringing that same big-brand expertise to independent retailers, salons, and local businesses—helping them create thoughtful, flexible spaces that connect with customers, highlight products and services, and tell their story with authenticity and impact.

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